New Greek’s for our 2011 edition – John Paul DeJoria

Posted on February 27th, 2010

We never stop our research. With the help of our partners and readers we are constantly finding new Greek’s to profile in our 2011 edition. Our Australian and Cyprus will at least double their entries in 2011, and the ‘rest of the world’ section will expand dramatically with one Greek millionaire having his businesses empire in the Philippines.

One Greek who was missed in the US section was John Paul DeJoria the co-founder of John Paul Mitchell hair products brand. John is famous as a former homeless person who went on to become a billionaire businessman, he is half Italian and half Greek, and according to Forbes 400 is worth a staggering $4 million.

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He also has an interest in tequila and sales of his Patrón brand went up nearly 10% so far this year. Made first fortune from shampoo. Cofounded hair-care outfit John Paul Mitchell Systems with Paul Mitchell in 1980 with $700; lived in car, hawked products door-to-door in Los Angeles. Annual sales now approach $900 million, sells only to professional salons. Created tequila distiller Patrón Spirits with Martin Crowley (d. 2003) in 1989. Friends Clint Eastwood and Wolfgang Puck helped make $50 bottles of tequila a staple at high-end restaurants, nightclubs. Today company sells more than 2 million cases a year. Bacardi bought minority stake in Patrón for undisclosed sum last year. Giving more to charity as others decrease gifts; supports Food4Africa, Mineseekers, Blazer House.

Source: Forbes

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